6 Steps to Update Your Social Media Profiles ✅Read about it here ➜ http://bit.ly/2W8q9iRGoDaddy
When your customers look for your local venture online, they’re looking for engaging, organized and up-to-date information that can help them understand your products or services before coming by for a visit. They want to easily navigate to your website, check out your hours or menu, and contact you with any questions. That’s why it’s so important to make sure your social media profiles are updated.
00:23 Step 1: Google your business – See what your customers are seeing. Run a quick Google search for your business and see what comes up.
Are you listed consistently across all of your social media platforms? Your business name should always appear the same on every page. It’s the best way to establish brand awareness, brand loyalty, and to ensure that your customers aren’t confused when they’re researching your business.
It’s also important to know that you don’t have to create a page on a given platform for your business to have a presence there. For example, past employees might have created a Facebook page for your business by checking in on Facebook, or a customer could have made a Yelp page for your business so that they could leave a review. Remove any superfluous pages that aren’t brand pages run by your business, and claim any profiles that require your attention.
00:57 Step 2: Claim your pages – During your Google search, you might find some pages you didn’t know belonged to your business. If you see an unclaimed page for your business that you think could add value to your brand — such as a Yelp, Google or TripAdvisor page — you can claim it, add the correct business information, add photos, and start responding to your reviews.
01:33 Step 3: Update your information – Make sure all of your profiles have the same information about your business and that your hours, menu, address, phone number and other information are accurate.
02:37 Step 4: Update your cover and profile photos – Keep your logo as your profile photo on social media sites like Facebook, Twitter, and Instagram, but upload new cover photos for Facebook and Twitter. It’s also time to refresh your bio on Instagram and upload fresh photos of your products and services on review sites like Yelp and Google. Let your fans and followers know what’s new and fresh at your business by posting about it on Facebook, Twitter and Instagram.
03:26 Step 5: Refresh your social media content calendar – You should take this opportunity to revamp your social media and review site strategy. Check out your analytics to get insight into what’s working — what’s engaging and appealing to your audience — and what’s not. Every social media platform has an option for you to check your analytics and statistics. Review your numbers to see what’s performing well for your business online and make a note to do more of that.
Taking a closer look at your content can help you evaluate if you’re reaching your target demographic and what to do with your content next. For your social media marketing strategy, you should update your content calendar with some new ideas and goals. You can incorporate more user-generated content, use Instagram Stories, create a Facebook photo album after your next event, or start tweeting out your daily specials. If you vary your content, your followers will notice, get engaged, and spread the word to their families and friends. When it comes to reviewing sites, add an updated photo of yourself to the account that you’ll use to answer reviews. Make sure that all of your reviews are answered, if they’re not, catch up so you know you’re doing everything to maintain your reputation online.
04:55 Step 6: Clean out your social media inboxes – Your customers are always looking for ways to contact you and share their thoughts. With so many ways for them to reach out, it can be easy to miss some of their outreach. Check your Facebook, Twitter, Instagram and Yelp inboxes for direct messages from customers to make sure you haven’t missed any questions, comments, concerns or feedback. Responding to your customers is the best way to extend your customer service online.
Whatever your business, your customers and prospects should be able to find value in what you have to say online. While not all of the content you share on social media sites will link back to your website, some of it will. Optimizing and organizing your social media presence with up-to-date information is crucial to being found and favored online.
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